Happy New Year to all.
Sending Christmas SMS messages has been a big tradition in many European and Asian countries since late 1990s. Over the past two years, SMS volume has started showing sharp declines in several European markets. In this blog, we look at how Londoners have used Twitter on New Year Eve.
Just under 400,000 tweets containing New Year were posted within a 20 miles radius from central London from the 31st of December to the first of January. With 114,000, or 29% of tweets, from 11PM to 1PM.
If we look close to the time around midnight (i.e. by minute), we can see that most tweets were within minutes of 12.
From a geographical perspective, the tweets are most dense in and around central London and the river where most festivities have taken place.
The following table lists the most retweeted messages. Surprisingly very few replies to the lone tweeters out there considering that 400,000 messages were tweeted! Maybe other means of communication are more effective!
|@AustinMahone HAPPY NEW YEAR AUSTIN||127|
|@Harry_Styles Happy new year||31|
|@AllyBrooke Ally, Eu te amoo my little princess!Youre important to me!Please, follow me! for me start 2013 happy! Happy new year! <3 ILY||21|
|@justinbieber happy new year||15|
|@Harry_Styles happy new year!||12|
|@justinbieber HAPPY NEW YEAR!||7|
|@DaniellePeazer HAPPY NEW YEAR||6|
|@JoshDevineDrums Happy New Year||6|